Books Graphic Design

First Things First!

ISBN: 9783899556711
Publisher: Gestalten
Language: English
Year: 2016
Pages: 256

Hardcover, 2016

425 SEK

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Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers —businesses discovering corporate design for the first time —as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.