Forever: The New Tattoo

Tattoos now have mass appeal, but beyond the mainstream, a new tattoo underground has developed. It is as innovative, diverse, inspiring, and controversial as the motifs it creates. Forever is a stunning documentation of this dynamic current scene.

Forever: The New Tattoo showcases key tattoo innovators and a broad range of fresh styles. The book explores how today’s tattoo culture is strongly influenced by art, fashion, and contemporary visual culture as well as traditional tattoo art—often in surprising ways.

In addition to its cutting-edge selection of quality visuals, Forever features insightful text portraits by Nick Schonberger of Alex Binnie, Yann Black, Scott Campbell, Curly, El Monga, Fergadelic, Mike Giant, Thomas Hooper, Jon John, Alix Lambert, Guy Le Tatooer, Duke Riley, Robert Ryan, Jonas Uggli, Amanda Wachob, and Duncan X. A preface by heavily tattooed art historian Matt Lodder puts current developments in tattooing into historical context.